Three levers to increase consumer satisfaction in outpatients – and beyond
Where do we start to increase consumer satisfaction in a seemingly endless sea of consumer touchpoints? Sometimes we put a lot of time and effort into improving things with little satisfaction or ‘bang for buck’. Sometimes we focus on what we think the problems are from our interpretation of feedback data – which may or may not reap satisfaction benefits. There are also confounding factors such as consumer age and health status that can confuse and tilt results.