The importance of consumer advocacy in person-centred healthcare is growing. In Australia, the role of the "Consumer Representative" - often a current or past patient of the health service, or carer - is to improve service planning, healthcare design, service evaluation and advocate for patients and their families' needs, improve. As consumer partnerships are evolving, so too is the role of the Consumer Representative. Understanding how this role is evolving is key to supporting it to be useful and effective.
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