Getting a powerful message across with the AIDA model
Every report you write, presentation you deliver, or email you send is competing for your audience's attention.
The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. These are the four steps you need to take your audience through if you want them to listen and take on board the messages you're trying to deliver. Learn about this invaluable tool in this article.
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